What we do
Rapid Experimentation& Real-world Feedback FROM IDEAL CUSTOMERS
We use rapid experimentation to test hypotheses and gather real-world feedback. Experiments should always be fast and replicable. Over time we accumulate signals that can turn into tactics and help you build compound growth over time.
How we work
BUILDING & SCALING YOUR GO-TO-MARKET custom Journey
You have a great product - let’s go to market! Our programs build the custom machinery that attracts, qualifies, nurtures leads - making you ready to scale.
Start with your gut-feeling - because it’s probably really good. Prioritise just a few channels (or even just one) and experiment to get real-world feedback from your ideal customer profile.
We’re looking for positive signals from ICPs, especially valuable but hard-to-measure qualitative feedback. E.g. On Linkedin it could be private messages, mentions, speaker invites or podcasts. It could also be comments in first sales calls, on content and in sharing copy. Initial experiments show positive signals from ICPs. Great! Before spending resources building and planning, let’s try again. Prove the same results 2-3-4 times.
Now is the time to hire. You know what type of candidate you need, how many and how to set it up. This is when you spend months finding out how to operationalise the learning you made through experimenting.
You ran experiments on segments, channels and messaging You repeatedly found positive signals from ICPs You found out how to best put this program into operationsNow you’re ready to get volume and scale up your effort
Our Approach
Custom Go-to-Market Program
We build custom concepts and channels to optimise the customer journey from awareness to referral.
A Go-to-Market Program helps attract relevant leads, it educates them about the value of your product and services, and it automatically qualifies them once they show buyer intent.
An well-defined and strategic Go-to-Market program can accelerate your efforts to scope potential customers, enter a new market, educate a new target audience or establish your brand with a strong positioning.
Program Concepts
Companies
Designs
Acquired
Learn more
Start your journey to commercial excellence
At Bobbie & Beastie we love to turn the gears towards a more data-driven culture with Go-to-Market tactics. Our sessions are designed for sales and marketing leaders, board members and anyone tasked with the pivotal question: "How should we grow this company?". Through a blend of hands-on examples, experiments, and strategic frameworks, we introduce you to new ways of Go-to-Market.
A collection of Go-to-Market frameworks, methods, and playbooks that have driven results for growth companies across Europe.
Our 2h session to discuss Go-to-Market opportunities and challenges, and get hands on recommendations.
If you’re a leader and tasked with the question: "How should we grow this company?" - then this is for you.
We love events - from epic conferences to intimate get-togethers with cool companies across industries.
There's always a GTM Specialist or advisor you can call.
Or stop by our office; Studio 63 in Copenhagen.
We want to foster an enjoyable work culture that fuels creativity, collaboration, and experimentation. We believe that learning needs a daring and supportive work environment and that success will always be contingent on a fast learning curve.
