A Value Ladder is a visual lineup of the company offerings that increase in price, value and commitment.

Time is money, and there is a simple tool that anyone can start using today.

By testing your hypotheses with a Rapid Experimentation framework you can create a strategic foundation of real-world feedback signals for your next steps.

By adjusting your way of working to focus on the results of an activity rather than the activity itself, you’ll be able to set clear goals and easily see how the actions pay off.

The Assumptions Mapping is used to uncover the main assumptions that has been driving business decisions.

Discover your biggest opportunities and customer frustrations by building the customer journey.

Lead scoring is a way to predict a person's readiness to buy based on a set of data and activities.

Customer journey mapping shows us the customer’s view of the journey - taking every factor into account that can impact their experience from start to finish.

The Messaging Fundamental is defined as: the communication to potential customers that explains the value of your service in a way that resonates with their pain.

To design and build an impactful Go-to-Market Strategy it is necessary to get the fundamental building blocks in position.

A great Go-to-Market program can attract, qualify and nurture leads.

A nurture activity is a repeatable activity that can capture potential and existing customers on a weekly or monthly or even quarterly basis.