How to use Experiment Cards
By testing your hypotheses with a Rapid Experimentation framework you can create a strategic foundation of real-world feedback signals for your next steps.
This use of experiment cards is transparent and data-driven, and will help you keep track of the results and document the process in a quest for repeatable experiments.
Getting Started
Using the experiment cards will help you and your team stay focused and aligned on all experiments being tested. Once you start using an experiment framework consistently, you can compare experiments, build on top of all learnings and create compound growth over time.
The main purpose of designing your experiment using an Experiment Card is to reflect and think through the hypothesis behind an experiment - what are we trying to accomplish with this activity? And to agree and identify what success looks like - what metric and what range are we going to be satisfied with?
When you fill out an experiment card you need to answer these primary results-based questions;
What we believe (the hypothesis behind the activity)
How we will verify this hypothesis
What we will measure (what is the metric that identifies success for this activity?)
What success looks like
And don’t skip the time frame and the cost. We recommend designing experiments that can be built and run within a maximum of 2 weeks and we advise adding the total amount of hours dedicated to the experiment as the cost.
This will help you understand how much time you actually spend per activity and whether it is worth it.
Beware that you will probably be wrong when designing your first experiments. Getting the success metrics right as well as the time frame and estimation of hours spend is not easy.
Experiment Phases
The phases an experiment runs through are; Design the Experiment, Build it, Run it, Search for Signals and Iterate or Kill.
By running a process of Rapid Experimentation, you’ll save time - and arguments - by avoiding debates on the metrics or timeframe of the experiment, but you’ll also have a structured form of documentation that you can use to run experiments repeatedly.
Remember that experiments should be small-scale, fast and replicable.
And when something is successful, you can create step-by-step guidelines for your team to access, scale and implement the new strategy.
What is Rapid Experimentation?
De-risking with the Rapid Experimentation method
“Why your company needs rapid experimentation”, video by Growth Tribe.
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