Resource Library

Discover Opportunities with a Customer Journey Mapping

Written By
Pia Ella Elmegård

Discover your biggest opportunities and customer frustrations by building the customer journey.

A step-by-step mapping of the customer journey is a great starting point for reviewing the existing journey.

Remember to map out all (!) of the steps on the customers journey.

This includes scrolling, reading paragraphs, every click and every time you ask your customer to think.

Customer Journey Mapping

Why you should map out the customer journey

This customer journey mapping will help uncover gaps in the current customer experience. The mapping will help you in making more informed decisions on how to add and develop steps create an optimal customer journey that supports their expectations and experience.

A Customer Journey Mapping helps you

  • Become more familiar with the customer
  • Optimise the customer experience
  • Align the team on customer strategies
  • Make data-informed decisions
  • Drive customer satisfaction  

Using Whimsical or a similar tool is an effective way of mapping out a customer journey in a visual and flexible system.

This is your Resource Library.
Explore a collection of frameworks, methods, and playbooks that have driven results and shaped Go-to-Market Strategies for B2B growth companies across Europe.

All resources are short, without bullshit and always with tips and tricks, questions and answers intended to make your Go-to-Market efforts more awesome.

LEARN MORE
  • Touch Point Mapping
  • Don’t Make Me Think by Steve Krug.
Pia Ella Elmegård

Pia has been building organisations and communities within tech and growth for 10 years. She implements rapid experimentation and build Go-to-Market tactics that help companies identify the activities that will drive customer insights and sales conversations.

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