Map Your GTM Opportunities with The Five Fundamentals
To design and build an impactful Go-to-Market Strategy it is necessary to get the fundamental building blocks in position. All fundamentals are equally important to assess and optimise. Review the existing resources in terms of systems, structure, talent, data, content and channels.
The 4 Week Fundamentals review is divided into 5 fundamentals that will answer 5 essential questions and help you map the Go-to-Market Opportunities in the short term and long term.
Customer. Who is the Ideal Customer?
Channels. Where can we create dialogue with our Ideal Customer?
Messaging. What value prop will our Customer react positively to?
Brand & Content Assets. How should we package our message?
CRM & Tracking. Can we Measure it?
Based on review and recommendations of the five fundamentals, you can build a Go-to-Market strategy roadmap that can accelerate your business in the coming 18 months.
Resources to help you review your existing fundamentals
The Value Ladder to identify your high-value product and the entry-level products that can support the customer in climbing up the ladder to it.
Ideal Customer Profile Framework to help you identify the best fit for your high value product.
Channel Strategy. Choose your primary channel to help you reach the ideal customer, and create custom content for this channel. Re-package your content for secondary channels.
Messaging can take a while to refine - start by running five second tests on your existing messaging, and be sure to follow Peep Laja when working with your messaging.
Brand & Content Assets can be reviewed by gathering all content and placing it into your Content Model. Are your content pieces customer or conversion focused? For a Go-to-Market Program, you need to show potential ideal customers educational content to create learning and trust.
The CRM & Tracking review can be started by going through the tracking check-list and the CRM operations check-list. Did you unite all your tools and make sure that you can track the full customer journey?
💡 This is your Resource Library. Explore a collection of frameworks, methods, and playbooks that have driven results and shaped Go-to-Market Strategies for B2B growth companies across Europe.
All resources are short, without bullshit and always with tips and tricks, questions and answers intended to make your Go-to-Market efforts more awesome.
