What is a Go-to-Market program anyway?
A great Go-to-Market program can attract, qualify and nurture leads.
Once you have a functioning Go-to-Market Program, your marketing activities can ensure the right touch points at the right time, and your sales team can focus on ideal customers showing actual buyer intent. With a Go-to-Market Program you’re are moving from sales-led growth towards marketing-led growth.
You already have a great product - now let’s go to market!
Every program concept is custom.
We built 20+ custom concepts and channels to optimise awareness and acquisition.
There are methods and frameworks that support the strategic choice of target market, primary channels, messaging, lead capture, nurture activity building, and content creation.
But the process of conceptualising is custom based on the high-value product that your ideal customers would be a great fit for, what insights we have access to, and the inhouse resources available.
All Go-to-Market Programs must be built with the existing team, tools and budget in mind.
Go-to-Market Program can look like this
A webinar series concept built, optimised and scaled from pilot to scale across 10+ markets.
Video Interview Series with decision makers from big pharma across Europe.
Interview & Survey concept for blog community, annual report and launch.
Demo Days Roadshow concept for growing awareness and acquisition in each city.
B2B SaaS Conversations for a growing blog and newsletter community.
See some of the Go-to-Market Programs that Bobbie & Beastie has built for B2B companies.
Wondering what Go-to-Market Program would fit your company? Let’s do a whiteboard session
💡 This is your Resource Library. Explore a collection of frameworks, methods, and guides that have driven results and shaped Go-to-Market Strategies for B2B growth companies across Europe.
