What is Rapid Experimentation?
“Most people make decisions based on gut or by guessing. They will either be lucky or wrong.”
At Bobbie & Beastie we run a process of rapid experimentation in a search for real-world feedback signals. It’s fast, it’s aimed at learning and it de-risks decisions.
By testing your hypotheses with the Rapid Experimentation framework you can create a strategic foundation of real-world feedback signals to support next step decisions and priorities.
Experiments Should be Fast and Replicable
“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day. Being wrong might hurt you a bit. But being slow will kill you.“ Jeff Bezoz, Amazon.
Rapid Experimentation is a way to test if your Go-to-Market tactics resonate with your ideal customer before investing hard in, say, a whole webinar series or huge event. It’s about de-risking big decisions.
Over time we accumulate signals that can turn into tactics and help you build compound growth over time. Every time we run an experiment and gather the data from it, we can build the next experiment hypothesis based on the former data.
Use Rapid Experimentation to ☟
Gather real-world feedback
Optimise existing strategies
Test interest for new products or services
Test channels to attract customer, partners, investors or perhaps new employees.
Applying a Rapid Experimentation framework demands clear KPIs, a results-based way of working and a culture that allows learnings and fails above wins and perfections. Accountability across team members is hard, but will help you succeed.
Experiment in Style - rapid doesn’t mean scrappy
Being fast can be possible while also building a smooth and positive experience with your brand.
No, rapid experimentation does not mean scrappy. De-risking big decisions with high-quality experiments should still delight and thrill your audience.
Get inspired 💡 Learn simple tactics for de-risking
Rapid Experimentation helps you validate, iterate, beat the competition and keep growing sustainably. Get in touch to get a brief, but information-packed session covering what Rapid Experimentation is, how it can de-risk your choices and how you can apply it to build Go-to-Market tactics.
“What is Growth Hacking?” video by Growth Tribe.
“Why Your Company Needs Rapid Experimentation” video by Growth Tribe.
💡 This is your Resource Library. Explore a collection of frameworks, methods, and playbooks that drive results and shape Go-to-Market Strategies for B2B growth companies across Europe.
